Phase 1 – Collection Development

To develop a minimalist fashion piece using AI and creative direction, starting from concept and style development to final campaign imagery.

The design journey began with the creation of a fluid, draped ensemble featuring a sleeveless wrap top and wide-leg trousers. Using AI tools, we generated multiple variations focused on silhouette, fabric fall, and minimalist texture.

Phase 2 – Visual Refinement & Studio Styling

We selected key looks and refined the fabric folds, lighting, and posture to ensure they aligned with a clean, editorial studio aesthetic. The outfit was positioned to highlight movement and structure — ideal for a high-end lookbook.

Phase 3 – Campaign Transition

Once the garment visual identity was locked in, we translated the look into an outdoor concept. Inspired by desert minimalism and bold feminine presence, we created a series of campaign visuals set in a white dune environment.