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Crafting the Future of Fashion
Inspired by a linkedin colleaque — A Quick Creative Break ✨ Sometimes work pulls us in so many directions… deadlines, projects, endless tasks. But every now and then, when you find a moment just for yourself, it feels so good to create simply for the joy of it — in your own way, with no
Sometimes I try to stay focused… but then something new drops — and I just can’t resist experimenting. That’s exactly what happened this week with the new animation feature from MidJourney. The moment I saw it, I knew I had to test it on one of my favourite projects — of course, using Zoe. In
Zoe isn’t just an image. She’s a digital character designed to feel alive — to think, move, reflect. She’s entirely fictional, yet I treat her like a content creator with her own workflow. That’s why today’s post felt meta: an AI girl using another AI tool — ChatGPT — to brainstorm ideas. This wasn’t about
Over the past few months, I’ve been developing Zoe — an AI-generated fashion muse that lives entirely in digital space. She’s not based on a real person. She’s a visual experiment: a character designed from scratch, animated, styled, and directed by me using multiple AI tools. Zoe helps me explore how far artificial intelligence can
In theory, it sounds simple:You have a beautiful leather sandalA clear visual aestheticAnd the tools to bring it to life in a styled campaign In practice? Welcome to the AI image generation maze. The goal was to showcase a sleek red leather sandal with a gold chain — exactly as it is in real life.
One of my recent client projects started with a single real garment. I created the e-shop visuals, developed the campaign imagery, and then used one of those campaign shots to generate a video using runway-style references. The result? A smooth transformation from static to motion — but with some interesting observations along the way: Hair
This week I created a short video using AI tools like Veo & Kling, starring my digital fashion influencer in a Lancôme-inspired campaign. It’s not just about beautiful visuals — it’s about crafting emotion, luxury, and trust through technology.With AI, we can build high-end commercial-style content in hours, not weeks — content that feels real,
Lately, I’ve been seeing more and more AI-generated content pop up across social media—especially in the fashion and creative industries. And honestly? It’s exciting to watch how accessible these tools have become. Everyone can experiment, create, and share their ideas faster than ever before.But at the same time, I also notice a lot of low-quality
Not long ago, creating a fashion campaign meant big productions—locations, models, photographers, stylists, and a lot of logistics. Today? AI is rewriting the rules. With AI, we can create high-end fashion visuals in a fraction of the time and cost. Editorial-quality images, personalized brand aesthetics, multiple variations—all generated with the right prompting and creative direction.
It’s in the quiet confidence of a gaze, the softness of skin, the silence between breaths. These portraits celebrate the elegance of simplicity — no distractions, no distortion.Just the face. Because sometimes, all it takes is one close look to rediscover the power of presence.
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